A hospital can run a healthy top of funnel — thousands of site visitors, a steady stream of enquiries — and still see almost none of it turn into a booked OP visit. The leak is rarely where marketing teams look first.
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The leak is follow-up speed
In the audits we run, the biggest drop is almost always follow-up speed: how long it takes a real person to respond to an enquiry, and whether that response happens on the channel the patient actually used.
Fix the handoff before the spend
Fixing the funnel usually means fixing the handoff between marketing and the front desk before it means spending more on ads.
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